Victor Idoko and Lionel O’Mally Are Changing the Way Kids Learn About Money
Most adults carry money stories they didn’t choose.
Some grew up hearing “money doesn’t grow on trees.” Others watched stress spill across the kitchen table when bills arrived. Some were taught to save. Others were taught to survive. Either way, the early stuff sticks. Quietly. For years.
Victor Idoko and Lionel O’Mally decided to do something about it, not with another lecture for adults, but with a children’s book.
Their book, Bunnies & Monies, is built on a simple but powerful belief: kids deserve a better start with money than most of us got.
Why two finance professionals wrote a children’s book
Victor and Lionel both come from the financial world. They have spent years around the reality of money: planning, strategy, consequence, opportunity.
And that is exactly why Bunnies & Monies matters.
Because when you understand money at a professional level, you also see the pattern: it’s rarely just numbers. It’s mindset. It’s identity. It’s what we believe we deserve. It’s what we fear. It’s what we repeat.
Victor and Lionel have taken what they’ve learned from finance and translated it into something children can actually absorb, without shame, without pressure, and without turning money into a scary grown-up topic.
The core message behind Bunnies & Monies
What makes their approach different is the intention.
Bunnies & Monies is not about raising tiny accountants. It’s about helping kids understand money in a way that supports confidence and choice.
The heart of the book is the idea that money can be:
- understood (not avoided)
- talked about (not hidden)
- managed (not feared)
- connected to values (not just spending)
It opens the door for families to have real conversations in a way that feels safe and age-appropriate.
And honestly, that alone is a big deal.
Their personal money stories shaped the project
A big part of what drives Victor and Lionel is personal experience, their childhood relationship with money, and how that shaped them.
That’s the part many people miss: the “why” behind a money education book is almost always emotional.
Because adults do not wake up one day and randomly decide to write a children’s book about money. They do it because they’ve seen what happens when kids grow up without the tools, language, or confidence to navigate it.
Victor and Lionel didn’t just write a book. They created a bridge between generations:
- what they wish they had known earlier
- what they’ve learned in the finance world
- what they want children to carry forward
Why this matters right now
Let’s be real: money is louder than ever.
Kids are growing up surrounded by spending cues, online shopping, “influencer” lifestyles, and constant comparison. They’re also watching adults navigate cost of living pressures, interest rate talk, and financial stress in real time.
If we want the next generation to have healthier money habits, it starts with normalising money conversations early.
Bunnies & Monies sits in the sweet spot between education and empowerment. It helps parents and carers start the conversation, and it gives kids language and ideas they can build on.
The impact goes beyond kids
Here’s the sneaky magic of books like this: they teach adults too.
Because when you read a money story with a child, you don’t just teach them. You notice what you believe. You catch your own reactions. You hear your own scripts.
That’s what makes Victor and Lionel’s work genuinely valuable. It’s not just a kids’ book. It’s a circuit breaker for families who want to do money differently.
What Victor Idoko and Lionel O’Mally are really offering
At the surface: a children’s book written by two finance professionals.
Underneath: a new money narrative.
One that says:
- you can learn money skills without fear
- you can build confidence through small steps
- you can create options through awareness
- you can make money a tool, not a stress trigger
Victor and Lionel are giving families a way to start early, and start well.
And if we’re being honest, plenty of adults could use a fresh start too.
